The owners and staff of MacDonald Funeral Home have pledged to adhere to the Veterans Burial & Cremation Society | Code of Ethics & Professional Responsibility.
They promise to honor the dignity of those entrusted to their care and respect the wishes of every family they serve. They understand that what matters most when someone has experienced the loss of a loved one is guidance and understanding.
Principle 1 – Integrity: Provide professional services with integrity. Integrity demands honesty and candor which must not be subordinated to personal gain or advantage. VBCS exclusive providers are placed in positions of trust by clients, and the ultimate source of that trust is the VBCS exclusive provider’s business integrity. Allowance can be made for innocent error and legitimate differences of opinion, but integrity cannot co-exist with deceit or subordination of one’s principles.
Principle 2 – Objectivity: Provide professional services objectively. Objectivity requires intellectual
honesty and impartiality. Regardless of the particular service rendered or the capacity in which an VBCS exclusive provider functions, VBCS exclusive providers should protect the integrity of their work, maintain objectivity and avoid subordination of their judgment.
Principle 3 – Competence: Maintain the knowledge and skill necessary to provide professional services competently. Competence means attaining and maintaining an adequate level of knowledge and skill, and application of that knowledge and skill in providing services to clients. Competence also includes the wisdom to recognize the limitations of that knowledge and when consultation with other professionals is appropriate or referral to other professionals necessary. VBCS exclusive provides make a continuing commitment to learning and professional improvement.
Principle 4 – Fairness: Be fair and reasonable in all professional relationships. Disclose conflicts of interest. Fairness requires impartiality, intellectual honesty and disclosure of material conflicts of interest. It involves a subordination of one’s own feelings, prejudices and desires so as to achieve a proper balance of conflicting interests. Fairness is treating others in the same fashion that you would want to be treated.
Principle 5 – Confidentiality: Protect the confidentiality of all client information. Confidentiality means ensuring that information is accessible only to those authorized to have access. A relationship of trust and confidence with the client can only be built upon the understanding that the client’s information will remain confidential.
Principle 6 – Professionalism: Act in a manner that demonstrates exemplary professional conduct. Professionalism requires behaving with dignity and courtesy to clients, fellow professionals, and others in business-related activities. VBCS exclusive providers cooperate with fellow VBCS exclusive providers to enhance and maintain the profession’s public image and improve the quality of services.